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EU Approves Unilever-Sara Lee Deal

Radox and Duschdas join Axe, Dove and Rexona.

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By: TOM BRANNA

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Unilever has received clearance from the European Commission for its acquisition of the personal care and European laundry business of the Sara Lee Corporation. Unilever will complete the transaction in 2010, “significantly strengthening both regional and local positions in personal care by adding brands including Radox, Duschdas and Neutral,” the company said in a press statement released this morning. The $1.88 billion deal was announced earlier this Fall. Approval of the tra...

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